The Brethren Church is pleased to unveil a new visual brand identity, in conjunction with the launch of a new BrethrenChurch.org. An all-new logo mark replaces the variety of Brethren Church brand marks that have been in use for the last 70 years.
The new mark features four primary images:
The Cross denotes that the foundation of the Christian faith rests solely upon Christ’s saving work for us. It is the focus that draws us together with other Christians across denominational lines. This cross also beckons of a star, shining like a guiding light over all humanity.
The Word. An open Bible is represented below the dove, and the dove’s wings represent pages of the word coming to life, with the dove’s tail representing a bookmark. This reminds us of Jesus Christ, the living Word, who is the center of all we believe and do. It also points to the written Word, our final rule of faith and life, the revelation of that living Word.
The Spirit is represented through the image of a dove, rising out of the pages of The Word. Brethren are a word and spirit people. We believe the Spirit of God gives understanding to scripture, prompts Christian action, and provides guidance in our daily lives.
The Water. Finally, the imagery of moving water is found at the bottom of the brand mark. Water is a distinct signifier for The Brethren. From our inception, believer’s baptism was a central tenant of our faith practice. Brethren historically sought to baptize in moving waters, symbolizing the forward-moving, washing away of the old self, and the rising of Christ’s new creation in us.
Want to use the new logo?
A brand usage guide, along with all the official fonts and files are available for download at brethrenchurch.org/brand
For questions on the new identity, or for usage, email: firstname.lastname@example.org
Nice new logo, I like the symbolism. But I also liked the cross with the banner which read "Go Ye". Looking at the new logo, if I didn't have an explanation for it, I'd have no clue as to what it stood for. The old one however was an embodiment for Christ's people to fulfill the Great Commission.
Appreciate the work that went into the logo and the explanation. I do agree with Chris’s comment though. It’s also difficult to discern the Bible in this logo.
Perhaps shrink the size of the dove? It really dominates; even the cross.
Agree that the dove is somewhat overpowering. Of course, it goes without saying that the Holy Spirit should be a strong power in all of us. I would like to think that this dove also is a symbol of Peace and our historical belief in non violence. Bible is hard to see to my old eyes.
I love the new logo and love the new website. Totally geeking out over both. Thanks for helping offer compelling visual resources to communicate the beauty of our values!